Our services

The “Playmaker” Product Operating Model is not a framework, a method or a toolkit.

Like the Toyota Production System, it is built around a set of principles. This approach makes it adaptable to your context: sector, size and budget.

The "Playmaker" Model can be implemented as a full business transformation or incrementally as you build your company.

Playmaker Product Operating Model services diagram: 1.1 Viable Product, 1.2 Org & Culture Dynamics, 2.1 Differentiated Product, 2.2 Lean Operations, 3 Category-defining Product and 4 Continuous Organisational Renewal.
  • Problem:

    • Low Design Team impact: the Design Team lacks business understanding and strategic impact.

    What do we do?

    • Join as Chief Design Officer.

    • Audit (or build from scratch) your Design Team.

    • Implement actions based on the audit to transform your Design Team.

    Outcome:

    • Your Design Team becomes a key stakeholder within the Product Team.

    Note: elevating your Design Team to a strategic level requires service 3 or 5.

  • Problems

    • Political frictions: politics replace outcome. Misalignments create waste.

    What do we do?

    • Join as Chief Design officer or Chief Design Operations Officer

    • We use systems engineering and organisational design combined with user research to map the informal organisation. We embed with the working team, the amangement and the C-suite to understand all layers and perspectives through observation and interviews.

    Outcome

    • A clear understanding of the unwritten ways of working and habits, as well as the individuals who might hinder your organisation and any toxic profiles.

  • Problems:

    • Unclear product direction: features stacking (feature factory). Weak product vision while competitors accelerate.

    • Outgunned On Resources: competitors have deeper pockets. Inefficiency is no longer affordable.

    What do we do?

    • Join your organisation as Chief Design Officer or Chief Product officer

    • Make an audit of your Product Operating Model

    • Elevate Design Team at a strategic level

    • Create or reinforce Product Marketing function collaborating with Chief Commercial Officer (if required)

    • Implement the “Playmaker” role as replacement of the Product Manager role (if required)

    Outcome:

    • All Product development follows a clear “Why”, business case and user value.

    • Your Product Team is able to vary short-term and long-term decisions, articulating its work around a North Star

    Note: Might require Service 1 as pre-requisite.

  • Problems:

    • Process Overload: frameworks and processes no longer serve the work. They become the work.

    • AI-Amplified Inefficiency: AI makes teams faster, but it also magnifies existing organisational friction.

    What do we do?

    • Join as Chief Design Operations Officer.

    • Audit your methods and frameworks through observation and discussion with your team.

    • Co-design frameworks and methods with your team around the principle of keeping things to the minimum.

    • Present the team's recommendations.

    • Co-implement change with your teams as key actors.

    Outcome:

    • Operational efficiency improved.

    • Readiness to implement AI as a tool.

    • Frameworks and methods reduced to the minimum.

    Note: Require Service 1.2 as pre-requisite.

  • Ambition:

    • Become the reference in your sector (as Apple did at the iPhone launch)

    Problem:

    • Scaling The Organisation: the structure that worked early on is starting to break under scale.

    What do we do?

    • Join as Chief Design Officer.

    • Audit your processes, roadmap and product disruption resilience.

    • Make recommendations on process improvements covering short, medium and long term product vision.

    • Implement the Process “Playbook” to enable your team to cover different horizons and stay ahead of the competition.

    Outcome:

    • Anticipated technology disruption.

    • Brand known as reference of its sector.

    Note: might require all services from 1.1 to 2.2

  • Ambition:

    • Enable continuous organisational renewal.

    Problem:

    • Scaling The Organisation: the structure that worked early on is starting to break under scale.

    What do we do?

    • Join as Chief Design Officer or Chief Design Operations Officer.

    • Create a team and project structure specifically dedicated for company self-renewal.

    Outcome:

    • Context change is anticipated.

    • Company protected from complexification and political dynamics.

    Note: might require all services from 1.1 to 3.