AI requires a deep reset.

Are you ready for it?

AI multiples frictions:

20x

decision bottlenecks

135x

feature waste ratio

* Up to

“AI is forcing a deep rethink of both product and organisation.”

— Jean Loeillet, Executive Design Founder

Towards AI-native organisations

— AI-native organisations require three operating principles:

Accountability

Leaders shift from doing to directing AI.

Expertise and ownership have never mattered more.

Vision

AI is taking over the craft.

Strategy and critical thinking become the differentiators.

Simplification

Individual output increases but leverage shrinks as team size grows.

Communication, simplification and orchestration become essential.

Full business transformation or fractional

We help you redesign your organisation around your context

Playmaker Product Operating Model diagram showing the transformation journey from Viable Product and Org & Culture Dynamics, through Differentiated Product and Lean Operations, to Category-defining Product, Adaptable & Optimised Organisation.
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Iconic products under extreme constraints

The Playmaker Product Operating Model was forged in elite working environments: scale-up automotive, including McLaren and Lotus Cars.

Stress-tested

  • Under journalist and customer scrutiny from the 1st MVP

  • Across regulated and non-regulated systems

  • From pure software products to software embedded within complex hardware and interconnected systems

Proven by results

  • 12 designers vs. 400 at a competing companies

  • Competing against studios with four times the budget

  • A full system delivered by fewer than 50 people, a fraction of the Tech industry budget

Professional headshot of a man with glasses, dark hair, beard, wearing a navy blazer and light pink shirt, against a dark background.

FOUNDER

Designer & Systems Thinker

Jean Loeillet, founded the first-ever Interaction Design team at Lotus Cars.

Since then he has developed a reputation in building highly efficient teams working on elite products.
His formula: a Product Operating Models built around accountability, vision and simplification.

Precisely what AI demands.